Top 5 Wellness Apps on iOS in Italy: Q4 2022

In the fourth quarter of 2022, the wellness app market on iOS in Italy showcased some interesting trends across the top 5 applications. Here’s a closer look at their performance based on data from Sensor Tower.

BetterMe: Mental Health saw a significant drop in weekly downloads from 6.1K in late September to below 200 by the end of December. Weekly revenue also faced a decline, peaking at around $2.4K in mid-October before decreasing to approximately $600 in the last week of December. The app's active users followed a similar trend, starting at 11.3K and ending the quarter with just over 2K.

ShutEye®: Sleep Tracker, Sound experienced a more stable performance. Weekly downloads fluctuated between 1.7K and 2.3K, with a slight dip to around 1.1K in mid-December. Weekly revenue peaked at $1.8K in mid-October and maintained an average of around $1K towards the end of the quarter. Active users saw moderate fluctuations, ranging from 1.8K to 2.7K.

Planner & Journal - Zinnia maintained a consistent download rate, peaking at 2.3K in the last week of December. Revenue showed a steady increase, reaching a high of $491 at the end of October and stabilizing around $330 by the end of December. Active users consistently grew, from 2.6K in late September to 3.8K by the end of the quarter.

I Am Sober had a noticeable decline in weekly downloads from 4.6K to just below 800 by the end of December. Revenue remained relatively low, peaking at $163 in late November. Active users showed a slight increase, peaking at 35.4K at the end of October and maintaining around 33K towards the end of December.

Meditopia: AI, Meditation experienced varied performance with weekly downloads peaking at 2.1K in early November and dropping to around 850 by the end of December. Revenue remained robust, with a high of $7.6K in late September and stabilizing above $4K towards the quarter’s end. Active users saw a decline from 14.8K in late September to about 10.2K by the end of December.

For more detailed insights into the performance of these wellness apps and other market trends, visit Sensor Tower.